Tuesday, May 12, 2026, 11:06 a.m
On the Beach has suffered one of its biggest one-day stock selloffs ever as investors feared a slowdown in vacation bookings.
Shares in the Manchester-based company fell 17 percent to 140 pence after the London-listed company said it saw revenue fall more than 12 percent to £52.2 million in the six months to the end of March.
The company made a pre-tax loss of £3.2m in the period and made a profit of £4.5m in the previous year.
On the Beach attributed the decline in sales to “an industry-wide later booking profile that continues to expand as customers book higher value summer vacations closer to departure.”
CEO Shaun Morton said City AM: “This was a trend we started seeing late last year – customers booking slightly closer to their departure date. This is generally a reflection of customers’ confidence and assessment of what their household balance will look like in the future.”
“So that tells us that customers are less confident right now, but so far it doesn’t tell us that customers are less willing to travel.”
Lower holiday prices
Morton said booking prices for things like flights and hotels remained largely flat this year during the peak summer season compared to last year, but “certainly we’re seeing prices for what people are booking now and departing in the next month or so lower this year than last year” because “there’s a lot of capacity in the market right now.”
He added that conversion rates on websites are higher and customers typically spend less time on the site before making a purchase. This suggests that Brits are more likely to research destinations in advance rather than shop around for deals.
Shares of On the Beach have fallen by more than a third since the start of the year, reflecting a broader selloff in leisure stocks hit hard by travel disruptions and rising fuel prices after war broke out in Iran in February.
Easyjet shares have fallen 30 percent since January, while Ryanair has fallen 22 percent and Premier Inn owner Whitbread has fallen 10 percent.
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