Introduction to Pendo Web Analytics: Povering, converting and expanding your user base in a platform

Product and growth teams are under pressure than ever to bring users to their apps and to get them back. Every dollar counts, but most teams throw resources into channels without real user growth and the waste.

A team pursues campaign performance and traffic, another measures product use, but in these Siled teams and knowledge nobody can answer the most important question: Where do our best users come from?

The journey from the first visit to the long-term customer is broken in marketing, CRM and product teams and tools. According to Forrester, 73% of companies say that poor data integration limits their ability to provide a coherent customer experience. But when teams build their part of the user trip in silos, the consequences are real.

Campaigns are assessed based on empty clicks or traffic instead of results. Onboarding flows feel irrelevant and outside the target, so that users fall before activation. And the worst of all, growth stands because nobody can measure this via a funnel.

The lack of connection between marketing attribution and product loyalty

Today, the teams try to close the gap with a patchwork of web analyzes, CRM data and product use reports. Export CSVs. Juggling between tabs and integrations. Rely on developer resources. Wasten weeks while waiting for Data Science to sew everything together.

And despite all this work most Despite it The full picture cannot see:

• Marketing sees what user has brought in, but not when they were committed, converted or holding back.
• The product sees which functions users deal with, but not what they brought there or why they came.

As a result, nobody can say what works without A much Time and effort. It is not just dis -contiguous data, it is the lack of a uniform view of the user trip that connects the points and what is really Promotes conversion and long -term growth.

Web analyzes are now available in Pendo

Pendo Web Analytics closes the gap between acquisition and commitment and gives you an insight into the arrival, conversion and growth of users in one place. No coding. No integrations. No guess. Only immediate insights, exactly where you are already working.

Teams can be used with web analyzes:

• See which campaigns and channels drive highly committed users and which are not
• Follow how visitors go through your website, right down to each individual user session and where to submit
• Show conversion funnel that hold with a single click before and after the login experience
• Look at visual reproduction via Session Replay to understand the user behavior before and after the most important milestones
• Improvement of onboarding to align yourself with the pre -conversion activity, accelerate the time up to the value of the user and to increase storage
• Align email and in app communication trips via the funnel and see the behavior triggered by Pendo Orchestrate

Marketing teams do their best work if they understand what users do in the app. And product teams build better experiences if you know what users come to come for you. Both teams share the same goals: Perform growth, reduce waste and deliver extraordinary user experiences. So data silos should never be in the way.

The web analysis helps you continuously to unlock data -backed growth.

See what is going on the right Conversions, not just clicks

Web Analytics tells you which campaigns and channels actually lead to a sensible product loyalty, not only to register. So you can understand where your best users come from and invest in the right acquisition strategies.

Click in the full trip before and after the conversion

The funnel and paths in Pendo now span the entire User experience. Zoom to see how visitors came to your website and your product, which web and product pages they visited and how they moved through in-app on boarding. Including at the session level. Then zoom in to optimize which parts of your user trip work and to fix what is not.

“One of our greatest challenges was to combine location traffic with downstream results such as new carrier registrations and binding. [Pendo Web Analytics] Bridges the gap by showing where traffic comes from and which campaigns most effectively drive the desired behavior. “

– Sean Townshend, Head of Marketing at Amazon Relay

Increase the conversion via the funnel with behavior -based trips

Transform every user insight into a positive business result. With Pendo Orchestrates and Analytics, you can create personalized, behavior-based messaging via in-app guides and emails and the users are automatically based on important milestones based on where they came from and what they did.

Transform campaign and conversion data into AI-capable predictive knowledge

The understanding of which campaigns lead to long -term value should not take weeks or A full data science team. And with Pendo Web Analytics and Pendo Data Sync this is not the case. Pendo sends behavioral data at session level directly to your data warehouse of your choice (such as snowflake), no manual extraction or technical support required.

That means your team can:

• Receive which channels actually increase, not just clicks
• Link product use with CRM
• Trainful models to predict emigration, uppsell and expansion faster

Web analyzes are a fundamental part of the scaling growth with AI

Pendo’s AI-capable data goes beyond basic analyzes. It is automatically structured and enriched with the full history of who your users are and how you have found them, enable the teams to seize with confidence, to keep the score precisely and make decisions that drive real growth.

Simply ask PAM, the product manager in our self-guided tour through web analyzes: You found that the organic search-no one causes most users that have been activated and improved. Her data scientist Dale synchronized this data in Snowflake and trained a model to achieve future test users. Now your team knows exactly who priorities for the quick completion of shops and how to grow in the right direction.

What does pendoos approach to web analysis do different

Pendo Web Analytics is specially built for digital product and growth teams that combine data, optimize decisions and have to scale user growth without the overhead of user-defined tools or scattered workflows.

In contrast to Point Solutions or administered stacks, Pendo gives you a uniform overview of the customer trip from the moment someone lands on your website until you are active in your product.

• A platform for the entire trip: Follow first click users to the power user – all in one place. Web and product analyzes, campaigns, meetings repetitions and messaging are fully integrated. No seams, no silos.
• Slowerer marketing editions and stronger results: Stop, guess which campaigns work. Connect the acquisition to long -term commitment so that you can reduce wasted expenses and twice the growth.
• Built for scale and complexity: From unknowns to acquaintances over several apps and platforms, Pendo automatically follows everything. No additional tools, manual setup or development work required.

With Pendo you not only analyze what happens, but they shape it. Everything in one place. Everything without the usual overhead.

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Ready to know what drives real user growth and what is not? Get a demo today to see how users switch from clicking to the customer with pendo.