Tag: role
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Overcoming challenges: FMCG companies and the role of B2B platforms
The Fast-Moving Consumer Goods (FMCG) industry is distinguished by a high turnover of products available at relatively affordable prices. Current estimates suggest the global FMCG market is poised to attain an impressive $220 billion valuation. However, evolving consumer preferences, market volatility, and fluctuating prices have emphasized the need for FMCG companies to explore digital solutions.…