Overcoming challenges: FMCG companies and the role of B2B platforms

The Fast-Moving Consumer Goods (FMCG) industry is distinguished by a high turnover of products available at relatively affordable prices. Current estimates suggest the global FMCG market is poised to attain an impressive $220 billion valuation.

However, evolving consumer preferences, market volatility, and fluctuating prices have emphasized the need for FMCG companies to explore digital solutions. Consequently, strategic investment in digital marketplaces is pivotal for their survival and growth.

Harnessing the Power of B2B Platforms to Navigate FMCG Challenges

There are many challenges for FMCG companies. However, digital advancements offer promising solutions, particularly in online Business-to-Business (B2B) platforms. Below, we discuss the potential benefits of leveraging these platforms to overcome these challenges.

1.     Embracing Digital Transformation

A study by McKinsey revealed that 80% of B2B buyers and sellers prefer digital self-service over traditional, in-person transactions. This shift underscores the vast potential for FMCG products in online B2B markets.

2.     Expanding Market Reach

While physical marketplaces limit product exposure to local audiences, an online marketplace provides access to a global customer base, significantly increasing the potential for sales and growth.

3.     Enhancing Brand Recognition

Offline-only FMCG brands often need more brand recognition and customer loyalty. In contrast, brands with a robust online presence enjoy more extensive brand recognition due to their exposure to a broader audience.

4.     Improving Customer Engagement

Online B2B platforms enable FMCG brands to engage more actively with their customers. These interactions foster stronger relationships, enhancing brand loyalty and customer retention.

5.     Facilitating Rapid Delivery

Given FMCG goods’ immediate consumption and affordability, swift delivery is paramount. B2B platforms provide efficient delivery systems that ensure products reach the appropriate audience promptly.

6.     Adapting to the New Normal

In the wake of the novel coordinated virus outbreak, online platforms have emerged as the new norm as consumers seek convenience and safety in their transactions.

7.     Mitigating the Covid Impact

FMCG companies have increasingly transitioned to online platforms to maintain business continuity in response to pandemic-induced disruptions and an ever-changing supply chain.

8.     Bridging Geographic Dispersion of Buyers

FMCG B2B platforms consolidate geographically diverse buyers onto a single platform. This consolidation provides access to many products, enhancing trading opportunities.

Realizing Success with Distichain

As pioneers of innovative practices, Distichain offers tailored solutions to build a sophisticated FMCG B2B online marketplace, integrating cutting-edge technology and the Internet of Things (IoT) for unrivaled results. We are a trade-as-a-service platform, revolutionizing global trade by automating transactions and delivering user-friendly B2B platforms for the FMCG market.

9.     Trade Finance Solutions

Our platform enables the secure settlement of large transactions via complimentary escrow service and flexible credit facilities.

10.                        Dynamic Partner Ecosystem

Distichain features a continually expanding ecosystem ready to integrate seamlessly with your platform for optimal operations.

11.                        Optimized Supply Chain

We provide a transparent and automated supply chain solution within the platform, ensuring seamless logistics management.

12.                        Blockchain Technology

Our platform utilizes auto-executed smart contracts, promoting secure and complex transactions.

Experience the transformative power of our services by visiting our website today and discovering a world of opportunities.